Word-of-Mouth Marketing for the PR Professional
Generating conversations among target audience members, long a goal of marketers, takes new shape in the online world. Does PR “own” this, or are marketing generalists taking the lead in your...
View ArticleShine During the Radio or Podcast Interview
The interview is the closest thing to a high-wire act in PR. Most people know it takes practice to deliver sharp, engaging interviews to traditional radio, satellite radio, and podcast audiences. Do...
View ArticleAre You Shifting Marketing and PR Plans Based on Hispanic Demographic Trends?
by Colleen Flood* Hola, como estan todos? Es un placer de estar aqui. Estan todos disfrutando la conferencia? This is similiar to how David Henry, founder and president of Telenoticias and co-author...
View ArticleIs Your Press Release Guilty of Information Overload?
Branding and advertising messages can be both offensive and defensive – which may be why they seem to be everywhere these days. Added to the barrage of news and posts coming in to your RSS feed,...
View ArticleYou’re “Engaging” Oprah… Now What?
Valerie Simon There has been much discussion of late regarding influencers. How do you identify an influencer? How do you measure their value? And how do you talk to people who don’t necessarily...
View Article5 Tips for Working with Television Journalists
November 2011 Broadcast media traditionally refers to television. It may seem people are spending less time in front of the TV these days. But with the media everywhere mentality, broadcast...
View ArticlePitching Tips from Washington, D.C. Assignment Editors
3/13/12 Know your subject, know the outlet you are trying to pitch and its audience, and have some “news” sense—that was the message from four of Washington’s top editors to over 100 public relations...
View ArticleSt. Louis Rams Tackle a Disengaged Community for a Win
Kevin Demoff is in his fourth year as executive vice president of football operations and chief operating officer with the St. Louis Rams. As any football fan, or anyone who lives in the heartland,...
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